This entails conception of products based on perception of the target markets dimension of values, and the supervision of the codification of such needs in the design of the products.
In determining the product for a development project, we conduct the following extensive analysis;
- Environmental scanning and value gap analysis
- Identification of target market and needs
- Gauging the purchasing power of the identified market
Upon completion of our research and market analysis, we then develop a frame work of the market’s requirement and product preference.